This is a disciplined effort. It's fundamental decisions and actions to shape and guide an organization. It defines what an organization is, who it serves, what it does, why it does it and focuses on the future.
Effective strategic planning articulates where an organization is going. The actions needed to make progress. Plus how it will know if it is successful.
This is an organizational management activity used to set priorities. It focuses energy & resources. It highlights how to strengthen operations, ensure employees and stakeholders work toward common goals. Plus establishes agreement around intended outcomes/results.
A simple place to start is your standard S.W.O.T analysis. Strengths, Weaknesses, Opportunities & Threats.
However, often overlooked is ALSO doing a S.W.O.T analysis of the CEO & Management Team.
Sometimes Strategic Planning processes get complicated. People trying to sound smart or look good. Or they're just clueless of what true strategic planning is.
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Strategic Planning Frequently Asked Questions