Today we are joined by longtime friend & copywriting expert – Otto Ruebsamen..
When he was 19 Otto was inspired by a living legend in copywriting.
Seeing how copywriting had produced billions of dollars in sales for a single person, Otto committed himself to becoming an expert at the art and science of salesmanship in print.
12 years later, Otto has written successful campaigns selling everything from high end coaching, information products, seminars, skin care, supplements, vertical jump training and even definitive guides for breastfeeding mothers.
Copywriting is important because of how it allows a business to standardize & scale their sales process.. Instead of having 10+ sales reps out in the field all doing things with their own flavour, you can do it all with the written word and make sure your prospects get the exact same experience..
I’ve asked Otto to join us today to share with us answers to questions such as:
– Why copy is so important in everything you do
– What to hone in on with your ideal prospects to create high converting copy
– How to apply principles of copywriting to every critical touch point in your business
– How to double your revenue by tweaking a few key elements (these critical success factors can make your revenue soar)
– And much more
My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You’ll do better when you know better.
Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?
Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?
Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?
The Best Business Podcast was created for you to have all this in one place.
If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together.
“Your success is my success.” — Daryl Urbanski
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CRITICAL SUCCESS FACTORS
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