Technological advancements over the years allowed for improvements and the introduction of new printing techniques. The print on demand business is now a staple in several industries. It takes the hassle out of printing for different customers.
In this episode, Christopher Hamze of teelaunch shares his journey in the printing business. He’s also with us to give guidance for other companies to follow their success. If you are interested to learn how overcoming seemingly impossible challenges can help a business succeed, check these show notes and tune in to the episode!
About Our Guest:
Christopher Hamze is the founder of the print on demand company teelaunch. teelaunch promises to bring your ideas to life. They take your design ideas and orders, fulfilling them from start to finish. Customers only pay for the items they printed; thus, avoiding surplus products.
Finding Success with Print on Demand
- They were having trouble finding demand. People do not want to buy their shirts before because of the price. In screen printing, an order of 50 shirts would cost $5 per piece. However, with the direct to garment (DTG) method, each print would cost $8.
- They tried selling to small businesses, bands, and artists, but they did not prefer the DTG prints.
- The technology was also advancing at a rapid rate, causing their then DTG machine to become obsolete. They accumulated debt from buying machines to keep up with the technology.
The Beginning of Success
- They interviewed twenty developers. Every one of them did not understand their idea, and they also wanted a significant amount of money.
- Fortunately, they found a little agency in Los Angeles that understood their business idea and decided to develop it. They developed the application for $30,000.
- The application worked, and they launched it on August 14, 2015. There were no customers in the first week. But, when the second week came, there were a few orders. By the end of August, they already have $500,000 in revenue.
- By the end of 2015, they generate $1 million a month.
- After their success, the industry became very competitive. Thus, the pricing also became competitive.
- They started printing on other products to help solve some of the problems brought by the competitive market. Now, they have over 85 products on their application.
- Before, shirts comprise 100% of their sales. Today, they only comprise 40% of their total sales.
- They were hands-on with their customers. They value customers’ feedback and suggestions.
- They built personal relationships with their customers, and that made their customers comfortable working with them.
- If customers feel heard, they will trust you with their needs from your business.
Recommendations for Other Businesses
- Do not give up, especially if you believe in what you and your business can offer. If you believe in something, keep working for it.
- Keep brainstorming for ideas to sustain the company.
- It is also essential to build backups because unexpected things may happen.
- You need to put the business first. For instance, business owners need to know when to fire an employee who negatively affects the company.
Top Mistakes of Entrepreneurs
- Business owners do not focus on cash flow, which is an essential aspect of a business.
- They do not realize that there are a lot of ups and downs. There are cyclical factors that affect a business.
Importance of Business Strategies
- It is crucial to learn about new advertising techniques.
- It is not advisable to rely on one social media platform for advertisements.
Level Of evidence
Randomized Controlled Trials
Endorsements & Certifications
CRITICAL SUCCESS FACTORS
LEVEL OF EVIDENCE
MAGNITUDE OF EFFECT
CONSISTENCY OF RESEARCH RESULTS