[text_block style=”style_1.png” align=”left”]Internet marketing has become increasingly popular these days. Unfortunately, with the abundance of information available today, internet marketing beginners are left to sift through what is valuable and what could be a scam.
In this episode, Ken McCarthy shares some of his experiences as a pioneer in the internet marketing industry. He also shares deep insights on how to navigate and be successful in the world of internet marketing, providing many relatable examples taken from the world of the internet in this day and age. Join us and learn how to begin and navigate through the world of internet marketing.
About Our Guest
Ken McCarthy is called the “Godfather of Internet Marketing.” In 1994, he put on the very first internet marketing seminar with Marc Lowell Andreessen, the creator of Netscape. Since then, Ken has been a pioneer in the industry with his system seminars on direct response marketing and database marketing, among others. He has also been a significant influence on those in the IM space, with Rick Boyce giving Ken credit for introducing him to using the Internet as an advertising medium.
Challenges and Values for Success in Internet Marketing
Ken’s first taste of marketing was on getting girls to come to their high school dances.
He did some demographic studies without knowing what it was. He discovered there were a lot of all-girls Catholic high schools in New York City. Then, he put up posters in these schools and went from a girl to guy ratio of 1:2 to 3:1.
In college, Ken promoted concerts and brought jazz musicians to his campus.
He also did a lot of direct mail marketing, which was very costly but taught him to be very disciplined and focused.
Be Selective in Buying Information
You cannot get all your marketing knowledge from whoever the current online marketing guru is.
Everything you need to be a good marketer is available at a pretty low cost, but you need to do the work.
Some cost $20 but are worth $100,000; and some programs cost $25,000 but are worth $20.
There are people teaching internet marketing who only care about selling you their costly packages.
Real educators acknowledge other real educators; they’re not caught in a tight little circle.
Your Biggest Challenge is You
You may encounter challenges, and conditions are rarely optimal, but you have to deal with them. They may not be your fault, but it’s your responsibility to get out of it.
Everybody has problems, but successful people solve their problems.
The Importance of Reading and Networking
Read widely. Once you have something to contribute, reach out to other marketers and build your network of marketers.
If you’re the smartest person in the room, then you’re in the wrong room.
Marketing has three legs: learning, networking, and doing.
The Biggest Hazard for Beginners
Some get involved in idol worship and get linked into certain personalities.
When you don’t know what path to take, your choice of who to follow will make a difference.
Don’t be a passive audience member.
People get caught on consuming but never produce anything with what they’ve learned.
Volunteering as a Beginner
Don’t feel like you’re going to monetize 100% of your effort.
Sometimes you give and get nothing, sometimes you get a minimal return. There are times you’ll get an equivalent return, or a huge, unimaginable return.
You will never get anywhere if you only sit and wait for returns.
People won’t know what you’re capable of if you don’t show them.
The Importance of Having a Quality Product
Product quality is a marketing amplifier.
Marketing is not about selling; it’s about continuing after the first sale.
Two sides of marketing
churn them and burn them (a bad perspective as you lose potential customers)
marketing as a part of the business (and business is bringing value to people at a profit)
The Importance of Knowing your Market
If you want a tall building (a lot of money), you need to dig a deep foundation.
Pinterest’s team went to cafes to ask real people for their suggestions about its interface.
It’s all about knowing your market intimately. Do this by engaging with them, finding the gaps, and ultimately finding a solution to fill those gaps.
The Three Phases of Business
First Phase: Wandering, lost, and aimless in the desert.
Second Phase: Hair on fire, racing to get in critical mass as much as possible.
Third Phase: Improving processes and systems to the extent that you can take yourself out of the business and employ others to operate.
Find your Niche
Ask yourself, “What market do I feel personally interested in?”
Success comes from longevity, so find a niche that you love and run it through a filter. Remember also to be practical.
The market already exists; you don’t build the market.
The System Club
Tech Talk: They go over and review all the best internet marketing tools.
Second Saturday: They talk with existing businesses or new business ideas and go over it to try to make it better.
Masterclass: They go out and find masterclass guests who are accomplished people in internet marketing or marketing in general.
Mindset and Hardwork
You don’t need to be as smart as Mark Zuckerberg, but you need to be as tenacious as he is.
Networking is not hard; you simply have to go out and start doing it.
If you are interested in becoming a serious internet marketer, connect with Ken McCarthy at The System Club.
Do you already have a successful business, meaning you’re up, running, and paying your bills with some profit left over?
Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge.
? If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.
[op_liveeditor_element data-style=””][text_block style=”undefined” align=”left”]My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You’ll do better when you know better.
Would it help you to talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?
Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?
Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?[/text_block][/op_liveeditor_element]
I love this Podcast Big Time!!!! Excellent I am loving this Podcast! Daryl is the man when it comes to building strong, leveraged businessess. it’s obvious that he knows exactly what to do and isn’t shy about sharing the details with the rest of us. i ‘ll be listening to every episode. Thank you So Much!
– Sara Alison Christensen
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Too good to miss! I was listening to the episode with Daryl Urbanski & Jermaine Griggs in my office yesterday. It was so good that a woman who works for me she didn’t want to leave when it was time for her to get off of work because she didn’t want to miss anything! Yes it is really that good. Do yourself a favor and Press play! I’m excited because I plan on being one of the 200!
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Your Favorite Entrepreneur’s Favorite Entrepreneur Daryl Urbanski brings his high octane approach to marketing and entrepreneurship to this must-hear podcast and breaks it down for the rest of us. Whether rattling off an analogy or quote from the technical marketing book that I wish I read or breaking down complex concepts into digestible instructions, this podcast will add a cheat code-ish boost to your business and personal development. Also, if the Jermaine Griggs interview Doesn’t inspire you to stay up all night working on your business.
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– D Egge
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Love this podcast Daryl’s accessible easy going style works well to make an easy to listen to podcast. It’s great to listen to a business podcast with leaders who don’t sound like they’re over-caffeinated for a change and with out being barraged by ads. Pure content in a friendly format.
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– Ana Melikian
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Just Heard the first episode and I am hooked In this podcast Daryl shares the best kept business and marketing secrets!
Love this Show I am a podcast junkie and this one really hits the mark. Great Daryl!
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Very interesting and awesome podcast! Can’t wait for more!
If you are a Marketer you need to listen up
I have listened to almost all the episodes and the value that Daryl provides is priceless! I have pages of notes from his interviews and have implemented strategies and tactics that have already started to help my business grow. You need to check it out.
Great podcast! An informative laid back approach to business!! I have thoroughly enjoyed the guest speakers and topics!