How to Use Direct Marketing for Direct Success with Brian Kurtz

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[headline style="1" font_font="Source%20Sans%20Pro" font_style="normal" font_color="%2305aaec" align="left" headline_tag="h2"]How to Use Direct <a href="https://www.members.bestbusinesscoach.ca/marketing-strategy/" data-internallinksmanager029f6b8e52c="4" title="Marketing Strategy">Marketing</a> for Direct Success with Brian Kurtz[/headline]

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[text_block style=”style_1.png” align=”left”]In an increasingly fast-paced world, direct marketing may seem rather old-fashioned and archaic. Online promotion and email are the hottest things on the block, and they are undeniably cheaper. However, truly connecting with customers may be the solution to attracting them and actually giving them more satisfaction.

In this episode, Brian Kurtz shares his experiences as a direct response marketer. He discusses his insights on managing lists as well as marketing in the modern era. He also emphasizes the importance of direct mail, even in the age of email and online marketing.

Join us and learn more about the art of direct marketing!

About Our Guest:

Brian Kurtz is an award-winning marketer who started as a list manager. He is the CEO of Titans Marketing and the executive VP of Boardroom Inc., an established publishing and direct mail company. He has sold millions of newsletter subscriptions and consumer books as he journeyed from being a list manager to a marketing master.

Direct Marketing for Direct Success

Brian’s Beginnings in Direct Marketing

As a senior in college, he debated being a baseball umpire, a film critic, or a CPA.
As an English major, he started a job at a publishing company.
He then became a list manager at Boardroom Inc. after he proved his skills in marketing.
He realized the importance of copywriting and understanding what makes people tick.
Gary Halbert said, “Every business problem can be solved with a great sales letter.”

The Basics of List Management

The concept of RFM is important: recency, frequency, and monetary value.
You want to have different messaging to different segments of your list.
Treat lists of different sizes the same, whether there are thousands or millions of people.
Your ex-buyers or previous customers are going to be your best list.
The objections of your previous customers who don’t subscribe anymore are the issues you have to resolve.
A new person will be more difficult to get back, but you’ll also learn new things.

Biggest Challenges in Direct Marketing

Getting into the infomercial scene on television was a big personal challenge for him.
His anxiety and insomnia led into a million-dollar franchise.
Journaling helped him keep track of himself and his daily habits.
One of his lightbulb moments is realizing how to increase their reach with more content.

How to Bring In New Products

It is important to develop the front end and back end and go deep into a product that resonates with your audience the most.
It is more important to go deeper with more niche than wider.
In direct marketing, the audience will tell you when you should scale to the maximum.
The scaling will come to you, instead of you forcing the scale.

The Beauty of Direct Marketing

You can’t force a product on an audience; you have to sell benefits and give people something that they really need.
In direct marketing, everything is measurable.
You have to know what the needs of the world are, even if they don’t want it.
Know the signs of what things you need to notice.
Let the market tell you where to go.

Strategy on Infomercials

A general rule is to offer the call to action sooner than later.
However, if you aren’t known, build the case, the content and the sale message before offering the call to action.
Always follow the anecdotal evidence and the models that work.

Tips on Direct Mailing and Email

You can do surveys online for new products then move them into direct mail.
It is possible to test a copy online, but you have to track your traffic.
Online media is cheap, but you still have to track because you can lose money if you don’t.
Human nature hasn’t changed, and what makes people vibrate is universally the same.
Every time you mail to somebody or contact somebody, you could be taking away response from a future offer that you have if you’re not addressing them in the right way.
In online marketing, every piece of promotion must have a purpose.
Paying the more expensive route of direct mailing may pay off even though email is cheaper.
Email may work, but it can sometimes be lazy and could turn off more people than you want.

Habits of Successful Business Owners

Respect your own time.
Overloading doesn’t serve anyone and is a disservice to others.
Prioritize the tasks you have to do for the day.
Give yourself permission to be ruthless.
Practice gratefulness all the time.
If you’re envious of the success of others, you are going to get physically ill.
Having a victim mentality will only set you back.

Resources

Overdeliver by Brian Kurtz
Breakthrough Advertising by Eugene Schwartz

For more insights about list management and direct marketing, connect with Brian through LinkedIn or his website.

P.S.

Do you already have a successful business, meaning you’re up, running, and paying your bills with some profit left over?
Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
Do you want to achieve your goals, get more things done in less time, and double your sales?

? If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

[/text_block]

[text_block style="style_1.png" align="left"]<span style="font-weight: 400;">In an increasingly fast-paced world, direct marketing may seem rather old-fashioned and archaic. Online promotion and email are the hottest things on the block, and they are undeniably cheaper. However, truly connecting with customers may be the solution to attracting them and actually giving them more satisfaction.</span></p>
<p><span style="font-weight: 400;">In this episode, Brian Kurtz shares his experiences as a direct response marketer. He discusses his insights on managing lists as well as marketing in the modern era. He also emphasizes the importance of direct mail, even in the age of email and online marketing.</span></p>
<p><span style="font-weight: 400;">Join us and learn more about the art of direct marketing!</span><br />
<h2><b>About Our Guest:</b></h2><br />
<b>Brian Kurtz</b><span style="font-weight: 400;"> is an award-winning marketer who started as a list manager. He is the CEO of Titans Marketing and the executive VP of Boardroom Inc., an established publishing and direct mail company. He has sold millions of newsletter subscriptions and consumer books as he journeyed from being a list manager to a marketing master. </span><br />
<h2><b>Direct Marketing for Direct Success</b></h2><br />
<h3><b>Brian’s Beginnings in Direct Marketing</b></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">As a senior in college, he debated being a baseball umpire, a film critic, or a CPA.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">As an English major, he started a job at a publishing company.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">He then became a list manager at Boardroom Inc. after he proved his skills in marketing.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">He realized the importance of copywriting and understanding what makes people tick.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Gary Halbert said, “Every business problem can be solved with a great <a href="https://www.members.bestbusinesscoach.ca/sales-strategy-sales-skills/" data-internallinksmanager029f6b8e52c="9" title="Sales Strategy &#038; Sales Skills">sales</a> letter.”</span></li><br />
</ul><br />
<h3><b>The Basics of List Management</b></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">The concept of RFM is important: recency, frequency, and monetary value.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">You want to have different messaging to different segments of your list.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Treat lists of different sizes the same, whether there are thousands or millions of people.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Your ex-buyers or previous customers are going to be your best list.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">The objections of your previous customers who don’t subscribe anymore are the issues you have to resolve.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">A new person will be more difficult to get back, but you’ll also learn new things.</span></li><br />
</ul><br />
<h3><b>Biggest Challenges in Direct Marketing</b></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Getting into the infomercial scene on television was a big personal challenge for him.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">His anxiety and insomnia led into a million-dollar franchise.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Journaling helped him keep track of himself and his daily <a href="https://www.members.bestbusinesscoach.ca/habit-tracker-and-business-coaching-results-mastermind/" data-internallinksmanager029f6b8e52c="12" title="Business Coaching Results Mastermind">habits</a>.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">One of his lightbulb moments is realizing how to increase their reach with more content.</span></li><br />
</ul><br />
<h3><b>How to Bring In New Products</b></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">It is important to develop the front end and back end and go deep into a product that resonates with your audience the most.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">It is more important to go deeper with more niche than wider.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">In direct marketing, the audience will tell you when you should scale to the maximum.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">The scaling will come to you, instead of you forcing the scale.</span></li><br />
</ul><br />
<h3><b>The Beauty of Direct Marketing</b></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">You can't force a product on an audience; you have to sell benefits and give people something that they really need.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">In direct marketing, everything is measurable.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">You have to know what the needs of the world are, even if they don’t want it.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Know the signs of what things you need to notice.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Let the market tell you where to go.</span></li><br />
</ul><br />
<h3><b>Strategy on Infomercials</b></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">A general rule is to offer the call to action sooner than later.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">However, if you aren’t known, build the case, the content and the sale message before offering the call to action.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Always follow the anecdotal evidence and the models that work.</span></li><br />
</ul><br />
<h3><b>Tips on Direct Mailing and Email</b></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">You can do surveys online for new products then move them into direct mail.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">It is possible to test a copy online, but you have to track your traffic.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Online media is cheap, but you still have to track because you can lose money if you don’t.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Human nature hasn’t changed, and what makes people vibrate is universally the same.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Every time you mail to somebody or contact somebody, you could be taking away response from a future offer that you have if you're not addressing them in the right way.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">In online marketing, every piece of promotion must have a purpose.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Paying the more expensive route of direct mailing may pay off even though email is cheaper.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Email may work, but it can sometimes be lazy and could turn off more people than you want.</span></li><br />
</ul><br />
<h3><b><a href="https://www.members.bestbusinesscoach.ca/habit-tracker-and-business-coaching-results-mastermind/" data-internallinksmanager029f6b8e52c="12" title="Business Coaching Results Mastermind">Habits</a> of Successful Business Owners</b></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Respect your own time.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Overloading doesn't serve anyone and is a disservice to others.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Prioritize the tasks you have to do for the day.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Give yourself permission to be ruthless.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Practice gratefulness all the time.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">If you're envious of the success of others, you are going to get physically ill.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Having a victim mentality will only set you back.</span></li><br />
</ul><br />
<h2><b>Resources</b></h2><br />
<ul><br />
	<li><span style="font-weight: 400;">     </span><a href="https://www.amazon.com/Overdeliver-Business-Lifetime-Response-Marketing-ebook/dp/B07FLZH6S1"><i><span style="font-weight: 400;">Overdeliver</span></i></a><span style="font-weight: 400;"> by Brian Kurtz</span></li><br />
	<li><span style="font-weight: 400;">     </span><a href="https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981"><i><span style="font-weight: 400;">Breakthrough Advertising</span></i></a><span style="font-weight: 400;"> by Eugene Schwartz</span></li><br />
</ul><br />
<span style="font-weight: 400;">For more insights about list management and direct marketing, connect with Brian through</span><a href="https://www.linkedin.com/in/brian-kurtz-a1934/"> <span style="font-weight: 400;">LinkedIn</span></a><span style="font-weight: 400;"> or his</span> <a href="https://www.briankurtz.net/"><span style="font-weight: 400;">website</span></a><span style="font-weight: 400;">.</span></p>
<p><p>&nbsp;</p><span style="font-weight: 400;">P.S.</span><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Do you want to achieve your goals, get more things done in less time, and double your sales?</span></li><br />
</ul><br />
<p style="text-align: justify;"><span style="font-weight: 400;">? If you can answer YES to all three questions, please reach out to me through Facebook:</span><a href="https://www.facebook.com/daryl.urbanski"> <span style="font-weight: 400;">https://www.facebook.com/daryl.urbanski</span></a><span style="font-weight: 400;">, and describe your situation, goals, and the best time/way to contact you.</span></p>[/text_block]

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Mission Statement:

[op_liveeditor_element data-style=””][text_block style=”undefined” align=”left”]My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You’ll do better when you know better.

Would it help you to talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?

Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?

Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?[/text_block][/op_liveeditor_element]

[op_liveeditor_elements][/op_liveeditor_elements]

[op_liveeditor_elements] <div class="row element-container cf " >[op_liveeditor_element data-style=""][text_block style="undefined" align="left"]My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.</p>
<p>Would it help you to talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?</p>
<p>Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?</p>
<p>Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?[/text_block][/op_liveeditor_element]</div>[/op_liveeditor_elements]

[feature_box style="17" title="Mission Statement:" width="620" alignment="center"]#OP_CHILD_ELEMENTS#[/feature_box]

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[file_download style="3"][download title="Brian%20Kurtz%20Podcast" icon="style1-Mp3-64×64.png" file="https://traffic.libsyn.com/skillsforsuccess/New_Edited_PodcastInterview_BrianKurtz_2015-03-02000.mp3" package="" level="" new_window="Y"]Brian%20is%20here%20today%20because%20I%E2%80%99ve%20asked%20him%20to%20give%20us%20the%20insider%20secrets%20to%20being%20the%20world%E2%80%99s%20greatest%20little%20league%20umpire.%20Ha%20ha%20ha..%20No%2C%20I%20mean%2C%20he%20is%20extremely%20passionate%20about%20his%20volunteer%20umpire%20obligations%20but%20today%20he%E2%80%99s%20here%20to%20talk%20with%20us%20about%20direct%20marketing[/download][/file_download]

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What People Are Saying

[headline style="17" font_size="25" font_font="Source%20Sans%20Pro" font_style="300" font_color="%2305aaec" align="center" headline_tag="h2"]What People Are Saying[/headline]

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I love this Podcast Big Time!!!! Excellent I am loving this Podcast! Daryl is the man when it comes to building strong, leveraged businessess. it’s obvious that he knows exactly what to do and isn’t shy about sharing the details with the rest of us. i ‘ll be listening to every episode. Thank you So Much!

– Sara Alison Christensen

Masterful This is one of the best business podcast I’ve heard in a long time. The content is always amazing, and the value to business owners is second to none. I highly recommend you check it out.

– Lowbro517

Fresh and Powerful The name Daryl Urbanski Keeps popping in the marketing realm lately, and its a no brainer why. Urbanski has pure talent when it comes to helping entrepreneurs and their businesses achieve success in very high numbers. These pod casts are nothing short of amazing as daryl, with the help of others, share their knowledge about success through their own personal stories. I can’t wait until the next one is released.

– AmericanGinger

Real Value Added Interviews! The BestBusiness Podcast is changing my life. While listening to Daryl interview Jim Bunch I stopped on the side of the interstate (in safe spot) dropped down and counted off 10 push ups! I’m all in and following Daryl Urbanski…

– Publish ME NOW

Wow! What an inspiring mission I love this Podcast and am excited to hear more episodes. Great content!

– Omorphine0

Really is The Best Business Podcast! Daryl Urbanski and his guests get right to the ‘real’ business issues of structure, strategy, system, mindset, work ethics, and what works (and what doesn’t) in building, running and scaling a successful and sustainable business. Definitely worth subscribing and listening to ALL The Best Business Podcasts!

– CoCreation_Champion

Too good to miss! I was listening to the episode with Daryl Urbanski & Jermaine Griggs in my office yesterday. It was so good that a woman who works for me she didn’t want to leave when it was time for her to get off of work because she didn’t want to miss anything! Yes it is really that good. Do yourself a favor and Press play! I’m excited because I plan on being one of the 200!

– LT in Atlanta

Your Favorite Entrepreneur’s Favorite Entrepreneur Daryl Urbanski brings his high octane approach to marketing and entrepreneurship to this must-hear podcast and breaks it down for the rest of us. Whether rattling off an analogy or quote from the technical marketing book that I wish I read or breaking down complex concepts into digestible instructions, this podcast will add a cheat code-ish boost to your business and personal development. Also, if the Jermaine Griggs interview Doesn’t inspire you to stay up all night working on your business.

– GregB6743

Daryl is Awesome Daryl is one of my very favorite people and one of the smartest people I Know. These podcasts are great – he asks smart question and the conversations are great. Definitely a must-listen!

– ChicCEO

Valuable Content A great Place to learn how to raise the level of your business game. Excellent content and guests. Kudos to Daryl for bringing this value to the business space.

– D Egge

Conversational, Inspirational, Educational I love the organic conversation, packed full of value! Thanks Daryl for all you do!

– Cnatural13

Love this podcast Daryl’s accessible easy going style works well to make an easy to listen to podcast. It’s great to listen to a business podcast with leaders who don’t sound like they’re over-caffeinated for a change and with out being barraged by ads. Pure content in a friendly format.

– DavidBullock

Great podcast Love podcasts as this one ? Daryl create and amazing The Best Business Podcast. Subscribed.

– Ana Melikian

Truly Informative When it comes to podcasts, this is one of the most informative podcasts I have ever heard. All of the stories are really relatable, how they got into the business is inspiring and most of the ways they did get into the business aren’t very hard unless you are extremely lazy.

– AnnabelLee0119

Business Genius This podcast is awesome if you want to learn and be motivated to be a business man or woman! What Daryl talks about and values about business is great and I have learned a lot from listening to his podcast! The way he simplifies and highlighted all the important aesthetics of what a business should be is something I haven’t heard a lot of. Thank for the great insight!

– Chonster1229

Just Heard the first episode and I am hooked In this podcast Daryl shares the best kept business and marketing secrets!

– Cohenpts

Love this Show I am a podcast junkie and this one really hits the mark. Great Daryl!

– Cozy200

Full of Actionable steps to transform any business I’m loving this podcast! It’s amazing hearing the advice of so many highly successful entrepreneurs from different backgrounds and industries – and how applicable their advice is to any business. Subscribed and listen to it during every commute. Highly Recommend it!

– Globaldrifter

Brilliant Podcast!

Very interesting and awesome podcast! Can’t for more!

– JenV11

If you are a Marketer you need to listen up

I have listened to almost all the episodes and the value that Daryl provides is priceless! I have pages of notes from his interviews and have implemented strategies and tactics that have already started to help my business grow. You need to check it out.

– Zutegroup

Fantastic

Great podcast! An informative laid back approach to business!! I have thoroughly enjoyed the guest speakers and topics!

– Mich5*

Great Interviews!

Sound knowledge and a pleasure to listen to.

– Salma’s IPhone

[testimonials style="13" margin_top="" margin_bottom=""][testimonial name="Sara%20Alison%20Christensen" company="" href=""]<p>%3Cstrong%3EI%20love%20this%20Podcast%20Big%20Time!!!!%3C%2Fstrong%3E%20Excellent%20I%20am%20loving%20this%20Podcast!%20Daryl%20is%20the%20man%20when%20it%20comes%20to%20building%20strong%2C%20leveraged%20businessess.%20it's%20obvious%20that%20he%20knows%20exactly%20what%20to%20do%20and%20isn't%20shy%20about%20sharing%20the%20details%20with%20the%20rest%20of%20us.%20i%20'll%20be%20listening%20to%20every%20episode.%20Thank%20you%20So%20Much!</p>[/testimonial][testimonial name="Lowbro517" company="" href=""]<p>%3Cstrong%3EMasterful%3C%2Fstrong%3E%20This%20is%20one%20of%20the%20best%20business%20podcast%20I've%20heard%20in%20a%20long%20time.%20The%20content%20is%20always%20amazing%2C%20and%20the%20value%20to%20business%20owners%20is%20second%20to%20none.%20I%20highly%20recommend%20you%20check%20it%20out.</p>[/testimonial][testimonial name="AmericanGinger" 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