How to Stand Out in the Marketplace with Rich Stillman

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How to Stand Out in the Marketplace with Rich Stillman

[headline style="1" font_font="Source%20Sans%20Pro" font_style="normal" font_color="%2305aaec" align="left" headline_tag="h2"]<span style="font-weight: 400;">How to Stand Out in the Marketplace with Rich Stillman</span>[/headline]

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[text_block style=”style_1.png” align=”left”]It may be easier to think, “I need to sell!” rather than think about what the customer values. But, surprise, surprise: the latter is more important. The business world is a marketplace where consumers can get lost. How can you reach out to customers and give them something they can value? How can you stand out in the marketplace?

In this episode, Rich Stillman shares with us his extensive knowledge and experience in marketing, sales, and entrepreneurship in general. He talks about the fundamentals of getting your business started and the importance of striking a balance when working with your employees. He shares with us the value of getting to know and understanding the target audience and how that can make all the difference. Join us and learn more about strategies that will help you stand out in the marketplace.

About Our Guest:

Rich Stillman has had thirty years of experience as a CEO, COO, and VP for Marketing/Sales in large companies and other entrepreneurial settings. He was President of Coinstar, helping it grow from $80 million to $500 million in just over five years. Rich is well-versed in business strategy and operations, product innovation, and the full spectrum of marketing planning and execution. As the creator of the 6 Block System for strategic planning and execution, he was able to implement this in several small and large organizations.

Strategies to Stand Out in the Market

Rich’s Beginnings

Rich grew up admiring his father’s marketing job, especially the travelling that was involved.
Later in life, he became part of one of the top advertising agencies in New York that produced ads for Time and Life magazines.
For the first half of his career, he stayed in sales and marketing. For the second half, he worked in executive management.

Fundamental Skills for Marketing

Being able to work in a team.
Creating trust and building relationships with people and turning those relationships into something commercial.

Finding Growth in Struggle

One of the challenges Rich had to face was when he shifted from full-time work to being a consultant. He also met several career setbacks before he worked at Coinstar.
Have perseverance, think of your long-term plans, and have the grit to stick with it.
He learned a lot from Coinstar and trained in Stephen Covey’s 7 Habits of Highly Effective People, which made him a better person in all aspects of his life.

Focus on the Fundamentals of Business

Get to know and understand your high-odds target customers.
Analyze your proposition compared to the competition to make sure you stand out.
Through your understanding of the customer and analysis of proposition, create a business strategy inside the company that everyone can understand.

Finding Ways to Stand Out in the Marketplace

Analyze how your proposition can stand out amidst similar propositions for your target market.
Avoid creating a proposition that is too broad.
Focus on what you’re going after in the marketplace. Define this is and communicate it well to your target audience.
Do the research: talk to your customers. Learn what people’s problems are, which ones to focus on, and how you can help solve them.

Working with Your Employees

CEOs may tend to monitor their employees too closely, hindering their progress in the process. Delegate clearly and let them do the work.
When hiring new employees, set expectations and provide them with the tools to be successful.
Check in every once in a while to make sure your employees are on track.
Strike a balance. Communicate with your employees and create situations where they can be successful. At the same time, be stern in ensuring that they are performing their role properly.
You can come up with key metrics for every role to track your employee’s progress.

The Business-to-Business Realm

Businesses such as Apple and Amazon have set up certain expectations for consumers on the treatment they deserve.
Create new skills to provide excellent customer experience for business-to-business companies.

Creating Value for Your Customers

Build relationships with your customers.
Think of the problem from the customer’s perspective.
An important question: how do I create value for the customer at every stage of the buying process?
Find ways to add value in the relationship with your customer.

Interested in having a diagnostic of your business? Visit Kalabra or email Rich Stillman at rich@kalabra.com.

P.S.

Do you already have a successful business, meaning you’re up, running, and paying your bills with some profit left over?
Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge.

? If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.[/text_block]

[text_block style="style_1.png" align="left"]<span style="font-weight: 400;">It may be easier to think, “I need to sell!” rather than think about what the customer values. But, surprise, surprise: the latter is more important. The business world is a marketplace where consumers can get lost. How can you reach out to customers and give them something they can value? How can you stand out in the marketplace?</span></p>
<p><span style="font-weight: 400;">In this episode, Rich Stillman shares with us his extensive knowledge and experience in <a href="https://www.members.bestbusinesscoach.ca/marketing-strategy/" data-internallinksmanager029f6b8e52c="4" title="Marketing Strategy">marketing</a>, sales, and entrepreneurship in general. He talks about the fundamentals of getting your business started and the importance of striking a balance when working with your employees. He shares with us the value of getting to know and understanding the target audience and how that can make all the difference. Join us and learn more about strategies that will help you stand out in the marketplace.</span><br />
<h2><span style="font-weight: 400;">About Our Guest:</span></h2><br />
<b>Rich Stillman </b><span style="font-weight: 400;">has had thirty years of experience as a CEO, COO, and VP for <a href="https://www.members.bestbusinesscoach.ca/marketing-strategy/" data-internallinksmanager029f6b8e52c="4" title="Marketing Strategy">Marketing</a>/Sales in large companies and other entrepreneurial settings. He was President of Coinstar, helping it grow from $80 million to $500 million in just over five years. Rich is well-versed in business strategy and <a href="https://www.members.bestbusinesscoach.ca/business-operating-systems/" data-internallinksmanager029f6b8e52c="11" title="Business Operating Systems">operations</a>, product innovation, and the full spectrum of marketing planning and execution. As the creator of the 6 Block System for <a href="https://www.members.bestbusinesscoach.ca/strategic-planning/" data-internallinksmanager029f6b8e52c="3" title="Strategic Planning">strategic planning</a> and execution, he was able to implement this in several small and large organizations. </span><b> </b><span style="font-weight: 400;">  </span><br />
<h2><span style="font-weight: 400;">Strategies to Stand Out in the Market</span></h2><br />
<h3><span style="font-weight: 400;">Rich’s Beginnings</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Rich grew up admiring his father’s marketing job, especially the travelling that was involved.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Later in life, he became part of one of the top advertising agencies in New York that produced ads for</span><i><span style="font-weight: 400;"> Time</span></i><span style="font-weight: 400;"> and </span><i><span style="font-weight: 400;">Life </span></i><span style="font-weight: 400;">magazines.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">For the first half of his career, he stayed in sales and marketing. For the second half, he worked in executive management.</span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">Fundamental Skills for Marketing</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Being able to work in a team.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Creating trust and building relationships with people and turning those relationships into something commercial.</span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">Finding Growth in Struggle</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">One of the challenges Rich had to face was when he shifted from full-time work to being a consultant. He also met several career setbacks before he worked at Coinstar.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Have perseverance, think of your long-term plans, and have the grit to stick with it.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">He learned a lot from Coinstar and trained in Stephen Covey’s 7 <a href="https://www.members.bestbusinesscoach.ca/habit-tracker-and-business-coaching-results-mastermind/" data-internallinksmanager029f6b8e52c="12" title="Business Coaching Results Mastermind">Habits</a> of Highly Effective People, which made him a better person in all aspects of his life. </span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">Focus on the Fundamentals of Business</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Get to know and understand your high-odds target customers.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Analyze your proposition compared to the competition to make sure you stand out.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Through your understanding of the customer and analysis of proposition, create a business strategy inside the company that </span><i><span style="font-weight: 400;">everyone </span></i><span style="font-weight: 400;">can understand. </span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">Finding Ways to Stand Out in the Marketplace</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Analyze how your proposition can stand out amidst similar propositions for your target market.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Avoid creating a proposition that is too broad.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Focus on what you’re going after in the marketplace. Define this is and communicate it well to your target audience.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Do the research: talk to your customers. Learn what people’s problems are, which ones to focus on, and how you can help solve them.   </span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">Working with Your Employees</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">CEOs may tend to monitor their employees too closely, hindering their progress in the process. Delegate clearly and let them do the work.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">When hiring new employees, set expectations and provide them with the tools to be successful.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Check in every once in a while to make sure your employees are on track.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Strike a balance. Communicate with your employees and create situations where they can be successful. At the same time, be stern in ensuring that they are performing their role properly.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">You can come up with key metrics for every role to track your employee’s progress. </span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">The Business-to-Business Realm</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Businesses such as Apple and Amazon have set up certain expectations for consumers on the treatment they deserve.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Create new skills to provide excellent customer experience for business-to-business companies.</span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">Creating Value for Your Customers</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Build relationships with your customers.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Think of the problem from the customer’s perspective.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">An important question: how do I create value for the customer at every stage of the buying process?</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Find ways to add value in the relationship with your customer.</span></li><br />
</ul><br />
<span style="font-weight: 400;">Interested in having a diagnostic of your business? Visit </span><a href="https://kalabra.com/"><span style="font-weight: 400;">Kalabra</span></a><span style="font-weight: 400;"> or email Rich Stillman at rich@kalabra.com. </span></p>
<p><p>&nbsp;</p><span style="font-weight: 400;">P.S.</span><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Do you want to achieve your goals, get more things done in less time, and double your sales? <a href="https://joinnow.live/s/Gg9YSJ">Sign up</a> for our 21-Day Double Your Sales Challenge.</span></li><br />
</ul><br />
<p>&nbsp;</p><span style="font-weight: 400;">? If you can answer YES to all three questions, please reach out to me through Facebook: </span><a href="https://www.facebook.com/daryl.urbanski"><span style="font-weight: 400;">https://www.facebook.com/daryl.urbanski</span></a><span style="font-weight: 400;">, and describe your situation, goals, and the best time/way to contact you.</span>[/text_block]

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Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?

Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?

Click here to book a strategy session with one of our trained advisors:

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[op_liveeditor_elements] <div class="row element-container cf " >[op_liveeditor_element data-style=""][text_block]My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.</p><br />
<p>Would it help you to talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?</p><br />
<p>Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?</p><br />
<p>Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?</p><br />
<p style="text-align: center;"><strong>Click here to book a strategy session with one of our trained advisors:</strong></p>[/text_block][/op_liveeditor_element]</div><div class="row element-container cf " >[op_liveeditor_element data-style=""][button_3 text="reserve-your-spot.png" align="center" href="https://bestbusinesscoach.ca/strategy-session/" new_window="Y"/][/op_liveeditor_element]</div>[/op_liveeditor_elements]

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I love this Podcast Big Time!!!! Excellent I am loving this Podcast! Daryl is the man when it comes to building strong, leveraged businessess. it’s obvious that he knows exactly what to do and isn’t shy about sharing the details with the rest of us. i ‘ll be listening to every episode. Thank you So Much!

– Sara Alison Christensen

Masterful This is one of the best business podcast I’ve heard in a long time. The content is always amazing, and the value to business owners is second to none. I highly recommend you check it out.

– Lowbro517

Fresh and Powerful The name Daryl Urbanski Keeps popping in the marketing realm lately, and its a no brainer why. Urbanski has pure talent when it comes to helping entrepreneurs and their businesses achieve success in very high numbers. These pod casts are nothing short of amazing as daryl, with the help of others, share their knowledge about success through their own personal stories. I can’t wait until the next one is released.

– AmericanGinger

Real Value Added Interviews! The BestBusiness Podcast is changing my life. While listening to Daryl interview Jim Bunch I stopped on the side of the interstate (in safe spot) dropped down and counted off 10 push ups! I’m all in and following Daryl Urbanski…

– Publish ME NOW

Wow! What an inspiring mission I love this Podcast and am excited to hear more episodes. Great content!

– Omorphine0

Really is The Best Business Podcast! Daryl Urbanski and his guests get right to the ‘real’ business issues of structure, strategy, system, mindset, work ethics, and what works (and what doesn’t) in building, running and scaling a successful and sustainable business. Definitely worth subscribing and listening to ALL The Best Business Podcasts!

– CoCreation_Champion

Too good to miss! I was listening to the episode with Daryl Urbanski & Jermaine Griggs in my office yesterday. It was so good that a woman who works for me she didn’t want to leave when it was time for her to get off of work because she didn’t want to miss anything! Yes it is really that good. Do yourself a favor and Press play! I’m excited because I plan on being one of the 200!

– LT in Atlanta

Your Favorite Entrepreneur’s Favorite Entrepreneur Daryl Urbanski brings his high octane approach to marketing and entrepreneurship to this must-hear podcast and breaks it down for the rest of us. Whether rattling off an analogy or quote from the technical marketing book that I wish I read or breaking down complex concepts into digestible instructions, this podcast will add a cheat code-ish boost to your business and personal development. Also, if the Jermaine Griggs interview Doesn’t inspire you to stay up all night working on your business.

– GregB6743

Daryl is Awesome Daryl is one of my very favorite people and one of the smartest people I Know. These podcasts are great – he asks smart question and the conversations are great. Definitely a must-listen!

– ChicCEO

Valuable Content A great Place to learn how to raise the level of your business game. Excellent content and guests. Kudos to Daryl for bringing this value to the business space.

– D Egge

Conversational, Inspirational, Educational I love the organic conversation, packed full of value! Thanks Daryl for all you do!

– Cnatural13

Love this podcast Daryl’s accessible easy going style works well to make an easy to listen to podcast. It’s great to listen to a business podcast with leaders who don’t sound like they’re over-caffeinated for a change and with out being barraged by ads. Pure content in a friendly format.

– DavidBullock

Great podcast Love podcasts as this one ? Daryl create and amazing The Best Business Podcast. Subscribed.

– Ana Melikian

Truly Informative When it comes to podcasts, this is one of the most informative podcasts I have ever heard. All of the stories are really relatable, how they got into the business is inspiring and most of the ways they did get into the business aren’t very hard unless you are extremely lazy.

– AnnabelLee0119

Business Genius This podcast is awesome if you want to learn and be motivated to be a business man or woman! What Daryl talks about and values about business is great and I have learned a lot from listening to his podcast! The way he simplifies and highlighted all the important aesthetics of what a business should be is something I haven’t heard a lot of. Thank for the great insight!

– Chonster1229

Just Heard the first episode and I am hooked In this podcast Daryl shares the best kept business and marketing secrets!

– Cohenpts

Love this Show I am a podcast junkie and this one really hits the mark. Great Daryl!

– Cozy200

Full of Actionable steps to transform any business I’m loving this podcast! It’s amazing hearing the advice of so many highly successful entrepreneurs from different backgrounds and industries – and how applicable their advice is to any business. Subscribed and listen to it during every commute. Highly Recommend it!

– Globaldrifter

Brilliant Podcast! Very interesting and awesome podcast! Can’t wait for more!

– JenV11

If you are a Marketer you need to listen up I have listened to almost all the episodes and the value that Daryl provides is priceless! I have pages of notes from his interviews and have implemented strategies and tactics that have already started to help my business grow.

– Zutegroup

Fantastic Great podcast! An informative laid back approach to business!! I have thoroughly enjoyed the guest speakers and topics!

– Mich5*

Great Interviews! Sound knowledge and a pleasure to listen to.

– Salma’s IPhone

[testimonials style="13" margin_top="" margin_bottom=""][testimonial name="Sara%20Alison%20Christensen" company="" href=""]<p>%3Cstrong%3EI%20love%20this%20Podcast%20Big%20Time!!!!%3C%2Fstrong%3E%20Excellent%20I%20am%20loving%20this%20Podcast!%20Daryl%20is%20the%20man%20when%20it%20comes%20to%20building%20strong%2C%20leveraged%20businessess.%20it's%20obvious%20that%20he%20knows%20exactly%20what%20to%20do%20and%20isn't%20shy%20about%20sharing%20the%20details%20with%20the%20rest%20of%20us.%20i%20'll%20be%20listening%20to%20every%20episode.%20Thank%20you%20So%20Much!</p>[/testimonial][testimonial name="Lowbro517" company="" href=""]<p>%3Cstrong%3EMasterful%3C%2Fstrong%3E%20This%20is%20one%20of%20the%20best%20business%20podcast%20I've%20heard%20in%20a%20long%20time.%20The%20content%20is%20always%20amazing%2C%20and%20the%20value%20to%20business%20owners%20is%20second%20to%20none.%20I%20highly%20recommend%20you%20check%20it%20out.</p>[/testimonial][testimonial name="AmericanGinger" 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