How to Shorten the Gap Between Where You Are Now & What You Want with Mark Lack

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[headline style="1" font_font="Source%20Sans%20Pro" font_style="normal" font_color="%2305aaec" align="left" headline_tag="h2"]How to Shorten the Gap Between Where You Are Now &amp; What You Want with Mark Lack[/headline]

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[text_block style=”style_1.png” align=”left”]People have lots of excuses for why they can’t shorten the gap between where they are now and where they want to be or live their dream life. The path to success truly is challenging, but the first steps to it are rather simple. Persistence and utilizing the things you already have around you are key ingredients to taking your business to the next level.

In this episode, Mark Lack shares his experiences as a young entrepreneur and business owner. He discusses how he obtained industry leaders’ support and endorsements through unwavering persistence and leverage. Mark also talks about growing his brand by connecting with target customers through borrowing existing audiences. Finally, he emphasizes that all this is a result of first figuring out how he can add value to other people and contributing to their lives.

About Our Guest:

Mark Lack is the Founder and CEO of Shorten The Gap, a coaching company for young adults and young entrepreneurs. He is a former professional paintball athlete who travelled and competed globally. Now, Mark is a best-selling author, international speaker, and radio/tv host. As an entrepreneur, he helps businesses grow their impact and income through marketing and personal branding.

How Can You Shorten the Gap?

Mark’s Beginnings

Mark played professional paintball in high school and won $160,000 in a tournament.
He used to resent reading and writing in school, but now developed to become an author.
His belief in personal and professional development paved the way to his success.
On his transition from sports to business: it is essential to get a mentor to become successful in whatever you do.

How To Start Your Business

Lack of money is never an excuse to grow a successful company.
Leverage other people’s resources, knowledge, and assets.
Reach out to people who already have access to your target customers, especially if you don’t have money.
A joint venture or affiliate fee is equivalent to a customer acquisition fee.
Get in front of your customers by utilizing interviews, radio, television and other forms of media.

How To Promote Yourself

Traffic is significant to reach your audience. The strategy is to borrow other people’s traffic.
Determine your value and unique selling proposition to borrow traffic and get in front of your audience for free.
Position yourself as an expert with really good branding.
In the long term, you can’t always borrow traffic so figure out how to buy and create your own traffic later.

Important Concepts In Business

Risk reversal is a “30-day money-back guarantee.”
A product with less risk, more guarantee, and better peace of mind for your customers has better risk reversal.
The essence of leverage is taking what you already have and using it for a different purpose.
Business coaching is helping clients make a simple distinction and perspective about something in their life.

Becoming Relentless

Reach out to others to get the support and endorsement you need from people.
Add value tomorrow to people who gave value to you today.
Money is only a byproduct of value. Hence, focus on how you can add value instead of how you can make money.
Be willing to withstand all the “no’s” you can get just to get a single “yes.”
For Mark, it took six months and numerous emails and phone calls to get a book endorsement, which boosted his branding.

Shorten the Gap and Live Your Dream Life

It is all about your lifestyle.
Become the person you need to become to create your dream life.
To do that, map out the habits, mindsets, and patterns you have to adopt to become the version of yourself you want to be.
You don’t become the person you want to be, then adopt the behaviours, habits and patterns after. It’s the other way around.

The Future Of Mark’s Business

Mark wants to scale his company in the future and take his business to the next level.
Serve and contribute to more people on a larger scale.
Conduct more interviews with larger audiences.
Make more money to have more options and choices.

Resources

Shorten The Gap by Mark Lack
Getting Everything You Can Out of All You’ve Got by Jay Abraham

For more insights about growing your business, connect with Mark through Facebook, Linkedin or Shorten The Gap’s website.

P.S.

Do you already have a successful business, meaning you’re up, running, and paying your bills with some profit left over?
Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge.

? If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time and way to contact you.[/text_block]

[text_block style="style_1.png" align="left"]<span style="font-weight: 400;">People have lots of excuses for why they can't shorten the gap between where they are now and where they want to be or live their dream life. The path to success truly is challenging, but the first steps to it are rather simple. Persistence and utilizing the things you already have around you are key ingredients to taking your business to the next level.</span></p>
<p><span style="font-weight: 400;">In this episode, Mark Lack shares his experiences as a young entrepreneur and business owner. He discusses how he obtained industry leaders’ support and endorsements through unwavering persistence and leverage. Mark also talks about growing his brand by connecting with target customers through borrowing existing audiences. Finally, he emphasizes that all this is a result of first figuring out how he can add value to other people and contributing to their lives.</span><br />
<h2><span style="font-weight: 400;">About Our Guest:</span></h2><br />
<b>Mark Lack</b><span style="font-weight: 400;"> is the Founder and CEO of Shorten The Gap, a coaching company for young adults and young entrepreneurs. He is a former professional paintball athlete who travelled and competed globally. Now, Mark is a best-selling author, international speaker, and radio/tv host. As an entrepreneur, he helps businesses grow their impact and income through <a href="https://www.members.bestbusinesscoach.ca/marketing-strategy/" data-internallinksmanager029f6b8e52c="4" title="Marketing Strategy">marketing</a> and personal branding.</span><br />
<h2><span style="font-weight: 400;">How Can You Shorten the Gap?</span></h2><br />
<h3><span style="font-weight: 400;">Mark’s Beginnings</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Mark played professional paintball in high school and won $160,000 in a tournament.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">He used to resent reading and writing in school, but now developed to become an author.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">His belief in personal and professional development paved the way to his success.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">On his transition from sports to business: it is essential to get a mentor to become successful in whatever you do.</span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">How To Start Your Business</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Lack of money is never an excuse to grow a successful company.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Leverage other people’s resources, knowledge, and assets.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Reach out to people who already have access to your target customers, especially if you don't have money.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">A joint venture or affiliate fee is equivalent to a customer acquisition fee.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Get in front of your customers by utilizing interviews, radio, television and other forms of media.</span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">How To Promote Yourself</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Traffic is significant to reach your audience. The strategy is to borrow other people’s traffic.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Determine your value and unique selling proposition to borrow traffic and get in front of your audience for free.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Position yourself as an expert with really good branding.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">In the long term, you can’t always borrow traffic so figure out how to buy and create your own traffic later.</span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">Important Concepts In Business</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Risk reversal is a "30-day money-back guarantee."</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">A product with less risk, more guarantee, and better peace of mind for your customers has better risk reversal.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">The essence of leverage is taking what you already have and using it for a different purpose.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Business coaching is helping clients make a simple distinction and perspective about something in their life.</span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">Becoming Relentless</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Reach out to others to get the support and endorsement you need from people.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Add value tomorrow to people who gave value to you today.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Money is only a byproduct of value. Hence, focus on how you can add value instead of how you can make money.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Be willing to withstand all the “no’s” you can get just to get a single “yes.”</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">For Mark, it took six months and numerous emails and phone calls to get a book endorsement, which boosted his branding.</span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">Shorten the Gap and Live Your Dream Life</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">It is all about your lifestyle.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Become the person you need to become to create your dream life.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">To do that, map out the <a href="https://www.members.bestbusinesscoach.ca/habit-tracker-and-business-coaching-results-mastermind/" data-internallinksmanager029f6b8e52c="12" title="Business Coaching Results Mastermind">habits</a>, mindsets, and patterns you have to adopt to become the version of yourself you want to be.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">You don't become the person you want to be, then adopt the behaviours, habits and patterns after. It's the other way around.</span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">The Future Of Mark’s Business</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Mark wants to scale his company in the future and take his business to the next level.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Serve and contribute to more people on a larger scale.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Conduct more interviews with larger audiences.</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Make more money to have more options and choices.</span></li><br />
</ul><br />
<h3><span style="font-weight: 400;">Resources</span></h3><br />
<ul><br />
	<li style="font-weight: 400;"><a href="https://www.amazon.com/Shorten-Gap-Short-Success-Happiness-ebook/dp/B00HST4FCA"><i><span style="font-weight: 400;">Shorten The Gap</span></i></a><span style="font-weight: 400;"> by Mark Lack</span></li><br />
	<li style="font-weight: 400;"><a href="https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543"><i><span style="font-weight: 400;">Getting Everything You Can Out of All You've Got</span></i></a><span style="font-weight: 400;"> by Jay Abraham</span></li><br />
</ul><br />
<span style="font-weight: 400;">For more insights about growing your business, connect with Mark through</span> <a href="https://www.facebook.com/MarkLack777/"><span style="font-weight: 400;">Facebook</span></a><span style="font-weight: 400;">, </span><a href="https://www.linkedin.com/in/markalack"><span style="font-weight: 400;">Linkedin</span></a> <a href="https://www.overpromise.com/"><span style="font-weight: 400;">or </span></a><a href="https://shortenthegap.com/"><span style="font-weight: 400;">Shorten The Gap's website</span></a><span style="font-weight: 400;">.</span></p>
<p><p>&nbsp;</p><span style="font-weight: 400;">P.S.</span><br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Do you want to achieve your goals, get more things done in less time, and double your <a href="https://www.members.bestbusinesscoach.ca/sales-strategy-sales-skills/" data-internallinksmanager029f6b8e52c="9" title="Sales Strategy &#038; Sales Skills">sales</a>? </span><a href="https://joinnow.live/s/Gg9YSJ"><span style="font-weight: 400;">Sign up</span></a><span style="font-weight: 400;"> for our 21-Day Double Your Sales Challenge.</span></li><br />
</ul><br />
<p>&nbsp;</p><span style="font-weight: 400;">? If you can answer YES to all three questions, please reach out to me through Facebook: </span><a href="https://www.facebook.com/daryl.urbanski"><span style="font-weight: 400;">https://www.facebook.com/daryl.urbanski</span></a><span style="font-weight: 400;">, and describe your situation, goals, and the best time and way to contact you.</span>[/text_block]

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Mission Statement:

[op_liveeditor_element data-style=””][text_block style=”undefined” align=”left”]My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You’ll do better when you know better.

Would it help you to talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?

Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?

Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?[/text_block][/op_liveeditor_element]

[op_liveeditor_elements][/op_liveeditor_elements]

[op_liveeditor_elements] <div class="row element-container cf " >[op_liveeditor_element data-style=""][text_block style="undefined" align="left"]My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.</p>
<p>Would it help you to talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?</p>
<p>Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?</p>
<p>Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?[/text_block][/op_liveeditor_element]</div>[/op_liveeditor_elements]

[feature_box style="17" title="Mission Statement:" width="620" alignment="center"]#OP_CHILD_ELEMENTS#[/feature_box]

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What People Are Saying

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I love this Podcast Big Time!!!! Excellent I am loving this Podcast! Daryl is the man when it comes to building strong, leveraged businessess. it’s obvious that he knows exactly what to do and isn’t shy about sharing the details with the rest of us. i ‘ll be listening to every episode. Thank you So Much!

– Sara Alison Christensen

Masterful This is one of the best business podcast I’ve heard in a long time. The content is always amazing, and the value to business owners is second to none. I highly recommend you check it out.

– Lowbro517

Fresh and Powerful The name Daryl Urbanski Keeps popping in the marketing realm lately, and its a no brainer why. Urbanski has pure talent when it comes to helping entrepreneurs and their businesses achieve success in very high numbers. These pod casts are nothing short of amazing as daryl, with the help of others, share their knowledge about success through their own personal stories. I can’t wait until the next one is released.

– AmericanGinger

Real Value Added Interviews! The BestBusiness Podcast is changing my life. While listening to Daryl interview Jim Bunch I stopped on the side of the interstate (in safe spot) dropped down and counted off 10 push ups! I’m all in and following Daryl Urbanski…

– Publish ME NOW

Wow! What an inspiring mission I love this Podcast and am excited to hear more episodes. Great content!

– Omorphine0

Really is The Best Business Podcast! Daryl Urbanski and his guests get right to the ‘real’ business issues of structure, strategy, system, mindset, work ethics, and what works (and what doesn’t) in building, running and scaling a successful and sustainable business. Definitely worth subscribing and listening to ALL The Best Business Podcasts!

– CoCreation_Champion

Too good to miss! I was listening to the episode with Daryl Urbanski & Jermaine Griggs in my office yesterday. It was so good that a woman who works for me she didn’t want to leave when it was time for her to get off of work because she didn’t want to miss anything! Yes it is really that good. Do yourself a favor and Press play! I’m excited because I plan on being one of the 200!

– LT in Atlanta

Your Favorite Entrepreneur’s Favorite Entrepreneur Daryl Urbanski brings his high octane approach to marketing and entrepreneurship to this must-hear podcast and breaks it down for the rest of us. Whether rattling off an analogy or quote from the technical marketing book that I wish I read or breaking down complex concepts into digestible instructions, this podcast will add a cheat code-ish boost to your business and personal development. Also, if the Jermaine Griggs interview Doesn’t inspire you to stay up all night working on your business.

– GregB6743

Daryl is Awesome Daryl is one of my very favorite people and one of the smartest people I Know. These podcasts are great – he asks smart question and the conversations are great. Definitely a must-listen!

– ChicCEO

Valuable Content A great Place to learn how to raise the level of your business game. Excellent content and guests. Kudos to Daryl for bringing this value to the business space.

– D Egge

Conversational, Inspirational, Educational I love the organic conversation, packed full of value! Thanks Daryl for all you do!

– Cnatural13

Love this podcast Daryl’s accessible easy going style works well to make an easy to listen to podcast. It’s great to listen to a business podcast with leaders who don’t sound like they’re over-caffeinated for a change and with out being barraged by ads. Pure content in a friendly format.

– DavidBullock

Great podcast Love podcasts as this one ? Daryl create and amazing The Best Business Podcast. Subscribed.

– Ana Melikian

Truly Informative When it comes to podcasts, this is one of the most informative podcasts I have ever heard. All of the stories are really relatable, how they got into the business is inspiring and most of the ways they did get into the business aren’t very hard unless you are extremely lazy.

– AnnabelLee0119

Business Genius This podcast is awesome if you want to learn and be motivated to be a business man or woman! What Daryl talks about and values about business is great and I have learned a lot from listening to his podcast! The way he simplifies and highlighted all the important aesthetics of what a business should be is something I haven’t heard a lot of. Thank for the great insight!

– Chonster1229

Just Heard the first episode and I am hooked In this podcast Daryl shares the best kept business and marketing secrets!

– Cohenpts

Love this Show I am a podcast junkie and this one really hits the mark. Great Daryl!

– Cozy200

Full of Actionable steps to transform any business I’m loving this podcast! It’s amazing hearing the advice of so many highly successful entrepreneurs from different backgrounds and industries – and how applicable their advice is to any business. Subscribed and listen to it during every commute. Highly Recommend it!

– Globaldrifter

Brilliant Podcast!

Very interesting and awesome podcast! Can’t wait for more!

– JenV11

If you are a Marketer you need to listen up

I have listened to almost all the episodes and the value that Daryl provides is priceless! I have pages of notes from his interviews and have implemented strategies and tactics that have already started to help my business grow. You need to check it out.

– Zutegroup

Fantastic

Great podcast! An informative laid back approach to business!! I have thoroughly enjoyed the guest speakers and topics!

– Mich5*

Great Interviews!

Sound knowledge and a pleasure to listen to.

– Salma’s IPhone

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