[text_block style=”style_1.png” align=”left”]As entrepreneurs, we have to be smart in making every decision. It is not just essential to get a lot of clients; you have to make sure that you’re creating a significant business impact with the clients you work with. How will you be able to accomplish this in a competitive market?
Digital marketing mentor Gary Henderson joins us in this episode to talk about getting into and succeeding in digital marketing, developing your niche, and the importance of establishing processes. We also had a stimulating conversation about life, business, and wisdom outside marketing that you should not miss. Sit back, relax, and don’t forget to tune in to the show!
About Our Guest:
Gary Henderson is a business coach, digital marketing mentor, and the founder and CEO of both Interactivity Digital – HubSpot’s 2017 Rookie Agency of the year. He specializes in helping businesses become more profitable by utilizing digital marketing. Interactivity Digital’s team has helped companies generate $250 million+ in revenue.
How to Have Bigger Business Impact with Fewer Clients
Becoming a Wizard of Marketing and Making a Business Impact
Gary went to an Ivy League school for college, but he decided to drop out to get a job in computers.
In just about a month, he became a head programmer for an advertising agency.
His task was to digitize the entire company, where he completed it in a year instead of the original two and a half year plan. He decided to resign because he was more interested in freelance consulting.
After that, he started Custom Business Solutions, where he worked with big companies such as Ford, AT&T, major hotel chains, among others.
When he started Interactivity Digital, he worked with other traffic companies, carving out their niche in the space.
Overcoming the Biggest Pitfalls
Stop pitching. Create a package and sell the same thing to everyone.
Streamline what you do, when you do it, and how you do it.
Raise your price to get a better caliber client.
The more you charge, the more committed people are to their results.
Never give anything for free because they won’t value it.
Becoming Number One and Making a Business Impact
Serve a few clients and make a more significant business impact.
People receive offers differently based on price. His clients didn’t believe him when he said that he could make their goal to add an extra million dollars of revenue happen at $24,000. Only when he raised the charge to $72,000 did they think that it’s a considerable investment.
Give the same treatment and price charging to everyone, even to your mentors.
Establishing Systems and Processes
He sticks to his process because whenever he messes it up, he doesn’t do a good job, and things fall through the cracks.
Know what your strengths are, and then hire a team who’s better at everything in the business.
Do a dual-level purchase or a dual-level buyout contract to prevent a client from taking your employee and vice versa.
Building Operations and Systemizing
Do everything manually, and then document what you repeatedly do.
Put it into a written standard operating procedure that no one forgets. It saves time because everyone knows what to do, even without retraining.
Never be so rigid that you can’t tweak or modify something.
Decide what you want to do, and decide what you want the experience to be.
Standard Operating Procedures
He tells his employees to document routine tasks and build them into SOPs.
Know what motivates individual people.
He lets his employees do the job their way as long as they get the results for the clients.
The Holes in the Game
There is so much potential in paid media work.
Think of what legacy you want to leave in your life, not just in business.
Your family and your life are way more important than your business.
Realizations and Motivations and Making a Business Impact
[op_liveeditor_element data-style=””][text_block]My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You’ll do better when you know better.
Would it help you to talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?
Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?
Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?
Click here to book a strategy session with one of our trained advisors:
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If you are a Marketer you need to listen up
I have listened to almost all the episodes and the value that Daryl provides is priceless! I have pages of notes from his interviews and have implemented strategies and tactics that have already started to help my business grow. You need to check it out.
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