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If you’ve been following me for a while, you’ve definitely heard the name of the late great Marketing Legend Gary Halbert mentioned again and again.
Gary was considered by many as the greatest copywriter and marketing mind that ever graced this Earth.
And today we are joined by his son Bond Halbert
Bond, through his father, got one of the most in-depth marketing educations in history.
He passed all his knowledge on to Bond, like any father would to their son who they want to carry on the legacy and prove this stuff is in the family genes.
Bond has had massive success in his own right, selling millions of dollars of info-products, and guiding many businesses to success. His wisdom is sought out by some of the top marketers on the planet…as well as the numerous small businesses he has helped over the years.
This is Bond, not james bond but the same son who was stuffing, stamping and sealing direct mail envelopes when he was only 2 years old.
The same son who trained copywriting and advertising starting at the ripe old age of TEN.
The same son who played guinea pig for all the lessons Gary taught his protege’s or used in his timeless newsletters.
Gary taught Bond everything he knew about his business…he went to mastermind meetings and seminars like other kids went to baseball games. Gary took Bond to all kinds of high level meetings and trust me, he was the only kid in the room.
One time he even took Bond out of school to go to a brainstorming session with Jay Abraham and a few other buddies.
Even when Gary went to Boron, Gary mailed Bond letters with marketing and life lessons. Those letters were eventually put into a now famous book titled The Boron Letters.
One of my top top top marketing books of all time.. if you don’t have it.. get it.
It is such an honour and I am very excited to introduce you to him today.