In this episode, Ulyses Osuna joins us. He will share with us how he achieved so much. Ulyses Osuna diverted from the traditional way of working. He just does what he loves.

Are you ready to put your media placement ego in check? It's time to ask ourselves. Are we reaching our target audience? Or are we just basking in the glory of a high view count? We’re diving deep into the world of digital media placements. We will uncover the truth behind vanity metrics. Sit back and prepare to learn how to make your media placement process work.

Here are three reasons why you should listen to the full episode:

1. Understand the impact of digital media placement on your brand.

2. Learn about the dangers of vanity metrics.

3. Gain insight on how to measure a successful media placement strategy.

Resources

• Connect with Ulyses Osuna on Instagram | LinkedIn

• Check out Ulyses Osuna on his Facebook | X

• Check out his website

• For more Informative Interviews Click Here

Episode Highlights

Rely On Systems with Ulyses Osuna

• Systems streamline business operations.
• One key benefit of systems: they allow for consistency. This can lead to increased efficiency and productivity.
• It can help to reduce human error and improve the accuracy of tasks.
• Systems facilitate the delegation of tasks. It allows the business owner to focus on other responsibilities.
• By implementing systems, it makes it easier to train new employees.
• By systemizing your business, it can lead to accuracy. It can give you a better knowledge of your business performance.

Brand Association and Target Audience with Ulyses Osuna

• Brand association refers to the connections that consumers make with a brand.
• You can create your brand association via marketing efforts. Examples are advertising, sponsorships, and partnerships. Be sure they align with your campaign objectives.
• Positive brand associations can lead to increased brand awareness and sales.
• By knowing about brand associations, businesses can improve their image. They can increase their chances of success in the marketplace.

Foster Positive Links

• Fostering links refers to the act of building strong connections.
• Positive links with your target market are important for a business. You can achieve it by building trust, connecting, and being consistent.
• Building trust with customers and other stakeholders is essential. You can do this by being transparent and honest.
• Communication is a key aspect of building positive relationships. It's important to listen and respond with empathy.
• Consistency in actions and behavior is crucial in links. Being reliable and following through on commitments build trust.

Cold Emails Work

• Cold emails refer to emails sent to potential customers or clients. The purpose is to initiate a relationship or generate business.
• Cold emails can be powerful for reaching out to potential customers.
• The key to making cold emails work is to make them personal.
• Personalize the email by addressing the recipient by name. Tailor the message to their specific needs. It can help to increase the chances of them responding.

Strategic Media Placement Process

• Strategic media placement selects media in appropriate channels. The purpose is to reach and engage with a target audience.
• The key to effective media placement is to understand your audience.

About Ulyses Osuna

Ulyses Osuna is a columnist and founder of Influencer Press. It is a PR firm that manages publicity for influencers. He is a great inspiration for all aspiring young professionals out there.

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