Today, the spotlight is on a celebrated marketing expert, Nicholas Kusmich, who shares profound insights into maximizing marketing opportunities on Facebook. Nicholas is renowned for his unerring understanding of social behaviour and Facebook's intricate workings and his brilliant strategies that catapult businesses to new heights. Designed for marketers, entrepreneurs, and anyone looking to exploit the full potential of Facebook advertising, this interview promises to significantly enhance your marketing performance.
In today's technological society, utilizing social media for marketing is a non-negotiable investment for businesses. As consumers constantly interact and engage with social media platforms like Facebook, businesses find unprecedented opportunities to reach out and connect with their target audience.
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Reasons to Listen to the Full Interview
Learn how to optimize advertising expenditure by prioritizing higher price points.
Discover strategies that build businesses, transcending mere tactical selling tactics on Facebook.
Understand the essence of Facebook as a platform for lead generation and relationship cultivation before commencing sales.
Resources
- Nicholas Kusmich Website
- You may Connect Nicholas Kusmich on LinkedIn | Instagram
- You may Connect Nicholas Kusmich on X | Youtube | Facebook
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Ancient Secrets Of Lead Generation
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Interview Highlights
The Value in a Higher Price Point
By placing your product at a higher price point, your margin increases thereby allowing more flexibility in advertising spending.
Though higher price points require more precise strategies, they can be just as lucrative as lower price points when done correctly.
"The higher price point you sell, the better your margins, the easier your capacity to spend on advertising."
The Difference between Tactics and Strategy
The intricacies of Facebook evidently contribute only to 20% of marketing success, the remaining 80% being a result of effective strategy and understanding social behavior.
Tactics may generate sales, but strategy is what builds and sustains businesses.
"The 80% is the strategy, understanding social behavior."
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Facebook as a Platform - Nicholas Kusmich
Facebook is paramount for lead generation, giving users an opportunity to reach the audience and build platforms.
It's essential to build relationships before making a sale.
"The name of the game on Facebook is definitely lead generation, use the platform to build a relationship before you make the sale."
The Importance of Value
Marketers should strive to provide value without expecting instant returns.
Every step of the marketing process should bring value regardless if the person does business with you.
"Every step of your marketing process should, in and of itself, provide value whether or not that person decides to do business with you."
About Nicholas Kusmich
At 17 years old, I was 'forced' into "entrepreneurship" and be the primary breadwinner for my family.
My father has his 2nd stoke (which didn't allow him to work anymore) and my mother, because of language barriers, couldn't get a job.
I tried (and failed) at almost everything (selling Cutco knives, Network Marketing, stuff envelopes, and taking surveys) until I came across "Internet Marketing".
I just happened to be in the right place at the right time and was one of the first people who advertised on Facebook (now META).
The rest, as they say, is history.
I am the guy behind some of the highest campaign ROIs in the world.
Marketers Lie, Numbers Don’t:
98,209 Business Training Leads in 12 Days
1,163.5% Coaching ROI
$1.3M+ Health Revenue in 22 Days
1656.34% Health Supplements ROI in 14 Days
$3,228,259.39 Information Product Revenue in 27 Days
2,054.86% Live Event ROI
12,063.2% SAAS ROI
I've had the privilege to work with many household names like: Joe Polish, Josh Asaraf, Dean Graziosi, Traffic & Funnels, Rich Schefren, Russ Ruffino, Todd Herman, Ryan Levesque, Shanda Sumpter, Robin Sharma, Ryan Holiday, T Harv Ecker, Brian Rose, The Truth About Cancer, Grace Lever, JJ Virgin, Jon Benson, Mastin Kipp, Dollar Beard Club, The Neuro Hacker Collective and so many more.
Few Quotes
- “Nicholas is the total package when it comes to Facebook Advertising. He's an industry leader” - Ryan Deiss
- “How many people would you trust with your credit card to spend $10,000 per day to get you customers and make you money? I trust Nicholas because he has made me millions”- Todd Herman