Adrian Savage: This insightful interview unravels the complexity of email marketing, with a particular focus on enhancing person-to-person relationships, fostering trust, and the significance of adaptability. Our guest today is a renowned expert in digital marketing. With extensive global experience and a reputation for results-driven strategies, his/her advice is a treasure trove of practical insights for both budding and experienced entrepreneurs.

This interview is irrefutably essential for anyone vested in optimizing their email marketing strategies or seeking to understand the realm of digital communication better. The audience will gain an understanding of the critical aspects of email marketing and discern practical approaches to improve their strategies and build beneficial relationships with their customers.

Here are the reasons why you should listen to the full interview

• Learn how to foster a personal relationship with your email subscribers and understand why it’s crucial to your marketing efforts.
• Discover strategies for improving the quality of your email content, focusing on relevance and value to enhance subscriber engagement.
• Understand the importance of flexibility in email marketing; learn when to hold on and when it’s time to let go.

Resources

• You may connect Adrian Savage on LinkedIn | Facebook
• You may connect Adrian Savage on Deliverability Dashboard
• For more Informative Interviews Click Here

Interview Highlights

Adrian Savage: The real purpose of Email Marketing

• It's not about you, but the receiver and the problems they face.
• You have a duty to share any useful information.
• Money is a form of appreciation for a well-done job.

Adrian Savage: Dealing with clients’ mistakes in Email Marketing

• Entrepreneurs are often scared to let go.
• Recognize when someone no longer wants to receive your emails.

Our guest stated, “Google sees almost half of all the emails circling the globe."

Adrian Savage: Email as a Personal Medium

• Respect the privacy and feelings of your subscriber.
• Avoid causing annoyance to the point of getting a personal abuse complaint.
• Deal responsibly with the repercussions, including possible shut down of your email.

Quality Over Quantity

• Focus on building a good relationship rather than gaining more subscribers.
• Our guest asserted, "Switching a provider won't help, it can hurt you."
• Take responsibility for your email reputation and quality.

Please listen to the full interview for in-depth insights on these subtopics and more.

About Adrian Savage

Imagine for a moment that every time to send a marketing email to your audience, more than one-third of them will open your email, read your message and take action.

How often would you keep in touch with your audience if they responded like that? Can you imagine how much more business you'd generate from a highly-engaged audience like that?

Does your email marketing work just like that ? Or is it more of a gamble when you send your emails and your open rates are somewhat lower than 35% ?

Here's the important thing... the world of email marketing has changed. Gone are the days when you can build a large email database and just bombard everyone with emails until they buy, die or unsubscribe.

Email is now dominated by Google, Microsoft and Yahoo and they've rewritten the rules of email. In today's wold, the most important thing when it comes to getting your emails delivered is *engagement*.

If most of your audience don't open your emails, more and more of the content that you send will be consigned to the spam folder.

Deliverability Dashboard is a free set of tools, incorporating our free Email Health Check, that provide unique insights to help you:

1. Improve your engagement over time (where it matters most!)
2. Better understand the make-up of your mailing list
3. Protect your sender reputation
4. Stay out of the spam folder

Checking your Email Health Score is quick, easy and, best of all, it's free.

Why's it important to check your health score?

• Get a clearer picture - checking your score will show you how well you're managing engagement over time.
• Know where you stand - avoid damage to your sender reputation that can worsen over time and impact your deliverability
• Get more emails delivered - check out all our tips, tools and reports to improve your deliverability so you can with the Email RACE to the Inbox

How Does It Work?

1. Create a free account at https://emailhealthcheck.net/
2. Connect your email marketing platform (We currently support Mailchimp, ActiveCampaign, Infusionsoft and Send In Blue)
3. Run your Email Health Check and get your score

Don’t waste any time, let us help turn YOU into a winner online.

Please get in touch for a free, no-obligation consultation if you'd like to learn more about our Email Deliverability Audits and Private Deliverability Consulting.

Don't get overtaken by your competitors - get in touch today !