CRITICAL SUCCESS FACTORS

LEVEL OF EVIDENCE 

MAGNITUDE OF EFFECT

CONSISTENCY OF RESEARCH RESULTS

Self Efficacy

Full 01 1
Notable

Notable

Medium

Sales Strategy & Skills

Full 01 4
minor

Minor

Low

Marketing Strategy

Full 01 4
minor

Minor

Low

Market Intelligence

Full 01 4
minor

Minor

Low

Money Management

Full 01 4
minor

Minor

Low

Business Operating Systems

Full 01 4
minor

Minor

Low

Business Intelligence

Full 01 4
minor

Minor

Low

Strategic Planning

Full 01 3
minor

Minor

Low

x